Title:  Business Development Manager, EMEA

About Zetron

At Zetron, we are driven by the mission to improve communication and response capabilities in environments where every second counts. Our control room solutions empower organisations in public safety, transportation, utilities, and beyond to operate efficiently and respond effectively. 

The Role 

As a Business Development Manager, you will be at the front of Zetron’s growth across EMEA, focused on opening new opportunities and building a high quality pipeline for our control room solutions. You will engage end users, partners, and system integrators to qualify needs, shape demand, and progress opportunities through to order. A solid technical understanding of MCx technology and control room solutions is strongly preferred so you can hold credible conversations with operational and technical stakeholders. 

Business development & pipeline growth:
Develop and execute an EMEA territory plan, targeting priority sectors, accounts, and partners. Generate and qualify pipeline across public safety, transport, utilities, and other mission-critical environments through prospecting, networking, events, and partner activity.

Customer & partner engagement:
Build trusted relationships with senior decision-makers, operational leaders, and technical stakeholders. Lead structured discovery to align customer needs with Zetron solutions, and work closely with partners and integrators to drive qualified opportunities and solution adoption.

Opportunity & commercial ownership:
Own the full sales cycle from prospect to close. Manage opportunity planning, forecasting, and pipeline hygiene; negotiate commercial terms in line with corporate guidelines; and support tender and bid activity with strong commercial and partner alignment.

Cross-functional collaboration & market insight:
Collaborate with Product, Engineering, Customer Success, Support, and Marketing to deliver a seamless customer experience. Represent customer needs internally and provide market and product feedback to inform roadmap, campaigns, and demand generation.

Qualifications and experience 

Essential 

• Strong track record in business development or complex B2B sales within mission critical technology markets 

• Demonstrated ability to create pipeline and convert it through structured qualification and disciplined deal progression 

• Strong negotiation, contract management, and stakeholder management skills 

• Ability to manage multiple opportunities, prioritise competing demands, and stay on top of detail 

• Willingness to travel across EMEA for customer and partner engagement 

Preferred 

• Technical understanding of MCx, broadband push to talk, LTE and 5G mission critical communications, and control room solutions 

• Experience selling into public safety, emergency services, transport, utilities, or critical national infrastructure 

• Familiarity with EMEA procurement and tender driven sales environments 

• Experience building routes to market with partners and system integrators