Title:  Global Digital Sales Director

About us

Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, gold prospectors find life-changing gold nuggets, and historians to recover lost relics. We have a culture of innovation which makes us leaders in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.

Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products.

What will you be doing?

Reporting to the Executive General Manager, the Global Digital Sales Director will be responsible for driving digital sales strategies across all global sectors and markets. You’ll lead and execute e-commerce and digital marketing initiatives, ensuring our products reach new customers and markets through optimizing online sales platforms and enhanced visibility. Collaborating closely with internal teams and external partners, you’ll identify opportunities for growth and implement data-driven strategies that improve customer engagement and retention.

Additionally, you’ll track and analyse key performance metrics, adjusting tactics to maximize our digital presence and ensure Minelab stays ahead in the ever-evolving online marketplace.

Key Responsibilities will include:

• Lead and develop Minelab's global digital sales strategy, ensuring alignment with business objectives.
• Oversee digital marketing campaigns and e-commerce operations, optimizing our online presence and sales channels.
• Drive innovation in digital engagement and lead initiatives to boost customer acquisition and retention.
• Develop and manage partnerships with key online platforms to maximize global sales opportunities.
• Identify and capitalize on emerging digital sales trends and technologies to keep Minelab ahead of competitors and continuously innovate the online sales strategy.
• Manage global budgets for digital sales initiatives, ensuring cost-effective allocation of resources while meeting revenue targets and maximizing profitability.
• Analyse market trends and consumer behaviour to deliver data-driven strategies for growth.

About You

To be successful in this newly created and evolving role, you are a dynamic and results-driven digital sales leader with a deep understanding of e-commerce, digital marketing, and ideally the electronics industry. You will bring extensive experience, relevant qualifications, and a proven track record of driving online sales growth, leading large-scale digital campaigns, and optimizing top e-commerce platforms—including, but not limited to, Amazon and Mercado Libre.

We are looking for an expert in data analysis, customer insights, and market trends that will allow you to craft innovative strategies that deliver measurable results. You thrive in a fast-paced, global environment and can lead and influence cross-functional teams, collaborating seamlessly to achieve shared goals. Passionate about technology and customer engagement, you are always looking for ways to push the boundaries and elevate the brand experience.

Your strong leadership skills, strategic mindset, and entrepreneurial spirit make you the ideal candidate to lead Minelab’s digital sales efforts into the future. Within our business we recognise and respect the need for flexible working arrangements, however due to the high touch team engagement nature of this role it will be predominantly based at our Aurora - Illinois facility.

This role will require periodic interstate and international travel to support collaboration with regional teams, attend strategic planning sessions, or participate in key business initiatives.

Benefits and Culture

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged.  We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including generous PTO, as well as Medical, Dental and Vision Insurance, and 401K.

Interested in a career with us?

Simply click on APPLY and we’ll be in contact shortly.

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