E-Commerce Market Development Manager - North America

About us

Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, gold prospectors find life-changing gold nuggets, and historians to recover lost relics. We have a culture of innovation which makes us leaders in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.

Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products.

What will you be doing?

Reporting to the Global Digital Sales Director, Minelab is seeking a commercially minded and digitally driven E-Commerce Market Development Manager - North America to lead the execution and optimization of e-commerce operations across Minelab.com and Amazon marketplace platforms.

This role will be responsible for driving traffic, conversions, and revenue growth by ensuring seamless customer experiences, implementing high-impact digital merchandising strategies, and maintaining strong account health across online marketplaces. The position will also play a critical role in coordinating product launches, promotions, and cross-functional alignment with internal teams including global marketing, supply chain, and customer service.

With a strong focus on data-led decision-making, the Market Development Manager will analyze performance trends and provide actionable insights to support long-term digital growth within the North American region.

Key Responsibilities will include:

• Manage the performance, merchandising, and content strategy of Minelab.com, ensuring a high-quality user experience and alignment with promotional activity.
• Drive Amazon marketplace growth through effective product listing management, pricing strategies, and performance optimization of Amazon Ads and DSP campaigns.
• Monitor and report on key metrics including traffic, conversion, average order value, and ROI across all digital channels.
• Oversee marketplace compliance and account health while optimizing FBA inventory and logistics.
• Provide regular performance analysis and insights to guide digital strategy and improve customer experience.
• Collaborate with internal marketing, supply chain, and customer service teams to support launches, promotions, and brand consistency.
• Partner with external agencies (social media, email, translation) and stakeholders (distributors, dealers, retailers) to execute regional campaigns and initiatives.
• Engage with key community groups and brand advocates, maintaining a strong presence across both online and offline forums.

About You

The ideal candidate is a digitally fluent e-commerce professional with a passion for driving measurable results and improving the online customer journey. With relevant qualifications in marketing, digital advertising, or a related field, the successful candidate brings hands-on experience in managing e-commerce platforms, Amazon marketplace operations, and performance marketing.

Strong analytical capability and a data-first mindset are essential, as is a deep understanding of digital merchandising, UX best practices, and cross-functional collaboration. A background in managing CMS platforms, SEO/SEM strategies, and paid media campaigns is highly desirable.

To succeed in this role, you’ll bring:

• Demonstrated success managing e-commerce platforms, including content management, UX optimization, and performance tracking.
• Experience with Amazon Seller Central or Vendor Central, including advertising, Buy Box strategies, and inventory management.
• Strong proficiency in digital marketing, including SEO, paid media, and email marketing.
• Skilled in interpreting e-commerce data to inform strategic decision-making.
• Excellent interpersonal, written, and verbal communication skills.
• Proficient in Excel, PowerPoint, and analytics tools; experience with BI platforms is a plus.
• Ability to work cross-functionally in a fast-paced, global business environment.

Based primarily at Minelab’s Aurora-IL facility, you must be flexible for occasional travel as you may require attendance at regional/international trade shows, events, and strategic meetings. Participation in distributor shows, buying group events, and community engagement initiatives as needed as well.

Benefits and Culture

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged.  We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including generous PTO, as well as Medical, Dental and Vision Insurance, and 401K.

Interested in a career with us?

Simply click on APPLY and we’ll be in contact shortly.

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