Title:  Digital Content and Copywriting Analyst

About us:

Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, miners find life-changing gold nuggets, and historians to recover lost relics. We have a culture of innovation which allows us to be a leader in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.

Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products.

About the role:

Reporting to the Global Marketing Campaign Manager you will create, design, and optimize content primarily for social media platforms with Minelab’s global audience.

You will be responsible for:

• Write clear, compelling copy for social media posts, email newsletters, and other digital assets. 
• Develop content in multiple languages leveraging tools and contacts for translation.
• Edit and proofread content to ensure it meets brand tone and quality standards. 
• Develop content that drives engagement and conversions, particularly for social media and email campaigns.
• Develop high-quality visual and written content tailored for social media platforms and email campaigns, ensuring alignment with brand guidelines. 
• Design engaging static images, infographics, carousels, and other visual assets to support social media campaigns and email communications. 
• Collaborate closely with the Graphic Design team to ensure content is visually appealing and optimized for each platform.
• Ensure all global content, both visual and written, maintains a consistent voice and style that aligns with the overall brand identity. 
• Contribute to the continuous improvement of global content strategies, staying updated with industry and regional trends and incorporating feedback. 
• Participate in brainstorming sessions to generate creative ideas for social media and email content strategies.
• Coordinate with the Digital Marketing Analyst and other marketing team members to align social media and email content with overall campaign strategies and objectives. 
• Provide creative support for global marketing initiatives, ensuring that content is tailored to different regions as necessary. 

To be successful for this role you will have:

• A Bachelor’s Degree in Marketing, Communications, Graphic Design, or a related field.
• Ideally certifications in   Copywriting, or Content Marketing.
• 3+ years of experience in content creation and copywriting within a marketing or digital environment, with a focus on social media and email content. 
• Proven ability to create content that is both visually appealing and compelling in written form for social media and email campaigns.
• Excellent writing and editing skills, with the ability to adapt tone and style to different audiences, particularly for social media and email content. 
• Proficiency in Spanish and/or any other languages is highly regarded.
• Knowledge of best practices for social media and email marketing. 
• Experience using design tools such as Canva or Adobe Photoshop for creating visually appealing content. 
• Basic design skills with a solid understanding of visual hierarchy, typography, and color theory. 
• Curiosity and enthusiasm for technology, with the ability to learn and adapt to new tools and platforms quickly. 

Special Requirements:

• As an international organisation you will need to occasionally work outside of standard hours to accommodate global team meetings or time-sensitive projects, as the role involves managing global accounts and collaborating with international teams. 
• Willingness to adapt to different time zones and work environments as needed. 
• Availability for occasional travel, both domestic and international, to attend meetings, events, or to work closely with global teams.

Benefits and Culture:

Minelab’s purpose-built facility sits in beautiful Aurora (45 mins drive from Chicago). Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged.  We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including generous PTO, as well as Medical, Dental and Vision Insurance, and 401K.

Interested in a career with us?

Simply click on APPLY and we’ll be in contact shortly.

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